The Survey Research Handbook

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The Survey Research Handbook

The Survey Research Handbook

Name: The Survey Research Handbook
ISBN: 9780870945298

Pamela L. Alreck

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The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.

Rok:

1985

Język:

english

Strony:

429

ISBN 10:

0870945297

ISBN 13:

9780870945298

Serie:

Irwin series in marketing