Strategic Communication for Organizations
Sara LaBelle, Jennifer H. WaldeckStrategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors.
Grounded in scholarship and organizational cases, this textbook:
- focuses on message design
- provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication
- explores how theory and research can be synthesized to inform modern communication-based campaigns
Strategic Communication for Organizations
Rok:
2020
Wydawnictwo:
University of California Press
Język:
english
Strony:
368
ISBN 10:
0520970608
ISBN 13:
9780520970601
Plik:
PDF, 38.05 MB
IPFS:
,
english, 2020
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